EM3220
A proven starting point for branded espresso machine development based on an existing product platform.
Start from a Platform or Develop Further
Start from an Existing Platform
Build on a proven YSELE product platform and develop selected areas around your product positioning and project requirements.
Suitable when you want to develop:
- →Appearance and product styling
- →User interface and control layout
- →Selected functions and configurations
- →Internal configuration where feasible
- →Product positioning for a target market
Develop Further
Go beyond standard platform modification when your project requires greater structural, functional or visual differentiation.
Suitable when your project involves:
- →Deeper structural changes
- →A new appearance direction
- →New product architecture
- →New functional combinations
- →Project-specific engineering work
ENGINEERING NOTE
Not every OEM/ODM project needs to start from zero.
A proven product platform can provide an efficient development starting point, while projects requiring deeper changes may involve additional engineering, prototyping and validation.
●Subject to project evaluation
OEM vs ODM: Choose the Right Development Path
01OEM
REQUIREMENTS-LEDBUILD FROM DEFINED REQUIREMENTS
Adapt and Manufacture Around an Established Direction
OEM is generally suitable when the product platform, specification or key requirements are already relatively clear and the project focuses on agreed product adaptation.
Typical project focus
- →Specification adaptation
- →Product modification
- →Selected configuration development
- →Manufacturing to agreed requirements
BEST FIT
Your product direction is largely defined, but selected adaptation and manufacturing support are required.
02ODM
DEVELOPMENT-LEDDEVELOP THE PRODUCT FURTHER
Bring YSELE Deeper into Product Development
ODM is more appropriate when the project requires greater participation in product definition, design, engineering and development before production can begin.
Typical project focus
- →Product concept development
- →Industrial design and engineering
- →Product structure and functional development
- →Prototype development and validation
BEST FIT
Your target product is defined at a higher level, but deeper design and engineering work is still required.
WHICH PATH FITS YOUR PROJECT?
Start with how much of the product is already defined.
Final development scope is confirmed after project and engineering evaluation.
Product Development Scope
Industrial Design & Appearance
External styling, housing direction and visual differentiation can be explored where the selected platform and project scope allow.
Exterior form → Surface details → Visual identityHousing & Structure
Selected housing, structural and internal layout changes may be developed subject to engineering feasibility and platform limitations.
Housing → Internal layout → Structural detailsUser Interface
Control layout, displays, buttons and selected user interactions can be evaluated according to the product platform and project goals.
Controls → Display → User interactionBrewing & Functional Configuration
Selected brewing, extraction, milk or other functional configurations can be reviewed around the intended product experience.
Brewing → Functions → Product experienceElectronics & Components
Selected electronics and component changes may be considered where compatibility, engineering review and validation can support them.
Components → Compatibility → ValidationMarket-Specific Product Configuration
Product configuration can be evaluated around target-market requirements where the requested changes are technically feasible.
Target market → Product requirements → ConfigurationEngineering Development Process
FROM REQUIREMENT TO PRODUCTION
Development progresses through clear review and approval stages.
Each project is evaluated according to its product platform, development depth and engineering requirements. The exact work may vary, but the overall process follows a controlled path from definition to production preparation.
01
DEFINESTAGE 01
Project Requirement
Define the target product, market, positioning, required functions and expected development direction.
OUTPUTProject Brief
02
REVIEWSTAGE 02
Platform / Concept Review
Determine whether the project should build on an existing product platform or move into deeper development.
OUTPUTDevelopment Direction
03
EVALUATESTAGE 03
Engineering Evaluation
Review requested appearance, structural, functional and selected component changes for technical feasibility.
OUTPUTFeasibility Direction
04
DEVELOPSTAGE 04
Prototype Development
Translate the agreed development direction into a prototype or development sample for further review.
OUTPUTDevelopment Sample
05
VALIDATESTAGE 05
Testing & Validation
Review the developed product against the agreed functional, appearance and project requirements.
OUTPUTValidation Feedback
06
APPROVESTAGE 06
Project Approval
Confirm the agreed product direction and approved sample before moving the project toward manufacturing.
OUTPUTApproved Product
07
PREPARESTAGE 07
Production Preparation
Transfer the approved product requirements into the specifications and preparation needed for manufacturing.
OUTPUTProduction-Ready Direction
DEVELOPMENT PRINCIPLE
Define → Evaluate → Develop → Validate → Prepare
A successful development project should not move directly from an idea into mass production. Each major stage helps confirm the product direction before additional engineering or manufacturing resources are committed.
Actual development stages may vary according to platform, project scope and engineering evaluation.
Prototype & Validation
VALIDATE BEFORE SCALE
A working prototype is only one step toward a production-ready product.
Product development should be reviewed from multiple perspectives before the approved direction is transferred into manufacturing.
01
Engineering Prototype
DEVELOPA development prototype helps review the proposed product direction, key structure and selected engineering changes.
Focus → Development direction and structure02
Functional Validation
VERIFYSelected functions and user interactions are reviewed against the requirements agreed for the development project.
Focus → Functions and product experience03
Electrical & Safety Review
REVIEWRelevant electrical and product safety considerations are reviewed according to the product and intended market requirements.
Focus → Product and market requirements04
Appearance Review
CONFIRMProduct appearance, materials and key visual details are reviewed against the approved development direction.
Focus → Appearance, materials and details05
Pre-Production Sample
APPROVEA final project sample provides a reference for confirming the product state before production preparation moves forward.
Focus → Final product confirmationTooling & Engineering Considerations
ENGINEERING FACTORWHAT YSELE EVALUATESPOTENTIAL IMPACT
01
DEVELOPMENT DEPTH
How far does the product need to change?
A selected configuration change is different from redesigning product appearance, structure or functional architecture.
Engineering WorkPrototype Scope
02
TOOLING
Does the change require new physical parts?
Certain housing or structural changes may require new tooling rather than using existing production parts.
Tooling ReviewProduction Preparation
03
COMPONENTS
Are new components being introduced?
New components may require sourcing, compatibility review and product-level evaluation before they can be incorporated.
CompatibilityComponent Validation
04
ENGINEERING COMPLEXITY
How many product systems are affected?
Structural or functional changes can influence multiple product areas and therefore require broader engineering coordination.
Engineering ReviewDevelopment Iteration
05
VALIDATION REQUIREMENTS
What must be confirmed before production?
Development depth determines how much prototype review, functional validation and final product confirmation may be needed.
Sample StagesApproval Process
BEFORE PROJECT CONFIRMATION
Engineering requirements are defined after the development scope is understood.
For this reason, tooling needs, engineering effort, sample stages and project preparation should be evaluated around the actual product concept rather than treated as fixed across all OEM/ODM projects.
From Prototype to Mass Production
PHASE 01
PRODUCT DEFINITIONApprove & Freeze
Final Sample Approval
Confirm the developed product and agreed sample as the reference for the next production preparation stage.
Production Specification Freeze
Define the agreed product configuration and key requirements that manufacturing should follow.
PHASE 02
PRODUCTION READINESSPrepare & Prove
Material Preparation
Prepare the materials and components required for the approved product configuration.
Pilot / Initial Production
Use an initial production stage to review how the approved product transfers into the manufacturing process.
Quality Control
Check production output against the agreed product requirements before broader manufacturing proceeds.
PHASE 03
MANUFACTURING EXECUTIONScale & Ship
Mass Production
Move the approved product into regular manufacturing according to the confirmed production requirements.
Shipment Preparation
Complete the final preparation required for the manufactured products to move toward shipment.
What We Need to Evaluate Your Project
01
PRODUCT DEFINITION
What are you trying to develop?
01PRODUCT TYPE
Target Product
What type of coffee equipment do you want to develop?
Espresso machine · Capsule machine · Grinder02REFERENCE
Existing Reference
Do you have an existing YSELE platform, competitor product, concept image or other reference?
Existing model · Reference product · Concept03FUNCTIONS
Required Functions
Which brewing functions, user interactions or product features are important to the project?
Brewing · Controls · Product experience02
PRODUCT & MARKET DIRECTION
How should the product be differentiated?
04APPEARANCE
Appearance Requirements
Do you require new styling, housing or stronger visual differentiation from an existing product platform?
Styling · Housing · Visual direction05MARKET
Target Market
Which country, region or customer market is the planned product intended for?
Country · Region · Customer segment06POSITIONING
Target Positioning
Is the product intended for an entry-level, mid-range, premium or professional market position?
Entry-level · Mid-range · Premium · Professional03
PROJECT PLANNING
What commercial requirements shape the project?
07VOLUME
Estimated Volume
Share your expected initial order quantity or approximate purchasing volume if already known.
Initial order · Estimated annual volume08COMPLIANCE
Compliance Requirements
Share any known destination-market requirements or certification expectations relevant to the product.
Known market requirements · Certification expectations09TIMELINE
Project Timeline
When do you expect to launch, purchase or move the project toward production?
Target launch · Purchasing scheduleOEM/ODM Coffee Machine Development FAQs
01What is the difference between OEM and ODM coffee machine development?+ −
OEM generally starts from a more defined product platform, specification or customer requirement, with development focused on selected adaptations. ODM typically involves deeper YSELE participation in product concept, design, engineering, structure, functionality and prototype development.
02Can YSELE modify an existing coffee machine platform?+ −
Existing platforms can provide a practical starting point for development. Depending on the model and engineering feasibility, selected areas such as appearance, interface, functions, housing or internal configuration may be evaluated for modification.
03Can you develop a new product appearance or housing?+ −
New styling, housing direction and visual differentiation can be considered where the selected product platform supports them. Deeper housing or structural changes may require additional engineering work and, in some cases, new tooling.
04Can the functions or internal configuration of a coffee machine be changed?+ −
Selected functional, brewing, interface, electronic or component changes may be evaluated according to the platform. Because one change can affect other product systems, feasibility and validation are reviewed before the development scope is confirmed.
05When does an OEM/ODM project require new tooling?+ −
New tooling may be required when a project introduces physical parts, housing or structural elements that cannot use existing production tooling. Tooling requirements are therefore determined only after the requested product changes have been evaluated.
06How does prototype development work?+ −
After the development direction and engineering feasibility are reviewed, a prototype or development sample may be prepared to evaluate the proposed product. Feedback from this stage can guide further adjustment before final approval.
07What information does YSELE need to evaluate a development project?+ −
Helpful information includes the target product, reference model or concept, required functions, appearance direction, target market, positioning, expected volume, known compliance requirements and target project schedule.
08What affects OEM/ODM development time and project complexity?+ −
Development depth, structural changes, tooling requirements, component changes, engineering complexity, prototype iterations and validation requirements can all affect the project. For this reason, development requirements are evaluated project by project.
09How does an approved prototype move into mass production?+ −
After final approval, the agreed product configuration is transferred into production specifications, material preparation and manufacturing requirements. Initial production and quality review help confirm that the approved product can be reproduced consistently before broader production proceeds.